10 of the most popular beauty influencers in the world


Beauty influencers are gaining more and more followers on social media. Fans love to see their posts and videos to learn new tricks on makeup, hairstyles and different products. Capitalizing on their online success, many influencers have also launched beauty brands.

Many of these social media stars also use their platform to discuss issues like body image or highlight movements like BLM. Here are some of the most followed beauty influencers in the world on Instagram.

Huda Kattan

Subscribers: 50.2 million

Kattan is an Iraqi-American makeup artist and entrepreneur known for her brand Huda Beauty, which she co-founded with her sisters Mona and Alya. Huda was ranked 40th in Forbes’ list of America’s Richest Self-Made Women Entrepreneurs of 2019. On her Instagram page, she shares beauty tips, product information and partnerships with other big names in the world. beauty sector.

She also gives space to other beauty influencers to show off their skills with Huda Beauty products. According to her bio, these products are not tested on animals.

Nikkie de Jäger

Subscribers: 15.7M

The Dutch make-up artist, who came out transgender in January 2020, is one of the most famous names among beauty influencers. Her makeup videos on YouTube, where she started posting tutorials, are among the most watched. The popularity of her videos has led her to partner with top labels, celebrities and brands like Lady Gaga and Maybelline. In 2019, Marc Jacobs Beauty named her its first-ever Global Artistic Advisor.

In 2020, de Jager was recognized as a United Nations Goodwill Ambassador. Her Instagram feed features videos and posts of her experimenting with different looks, makeup tips, and shoutouts to celebrities she’s collaborated with. She will also become the first transgender to host the Eurovision Song Contest this year.

Zoe Sugg

Subscribers: 9.3 million

Sugg has been an influencer for just over a decade, during which time she also created her brand Zoelle. The brand’s Instagram account, with around 1.1 million followers, features an assortment of posts on makeup, women’s issues, food and fashion. Subscribers also receive updates on the upcoming “Tuesday Takeover” guest which featured the likes of WILDWOMAN founder Donna Hay, Eyal Booker of the island of love fame, Plenaire founder Namrata Kamdar, beauty influencer Elle McNamara and author Nancy Johnson. Sugg is also an acclaimed author. In 2014, his book titles girl online became the best-selling first novel with 78,000 copies sold in the first week of its release.

Sugg’s personal Instagram account is like a diary of his life journaling everything from his brand associations to treasured moments with his partner, Alfie. There are posts about her favorite foods, social media and mental health campaigns, promotions of her books and her travels.

Manny Gutierrez

Subscribers: 4M

Unlike many other beauty influencers, Gutierrez, who goes by Manny Mua on social media, started his influencer career with Instagram and only later took it to YouTube. He is one of the most followed male influencers and, in 2017, was the only male named in The most beautiful list of the people. Her influence in the beauty circuit led Gutierrez to become Maybelline’s first male ambassador.

He shares makeup tips, beauty challenges and product reviews on his feed, but his fans also love his sense of humor. Follow him for his glamorous looks and hilarious video montages.

Shayla Mitchell

Subscribers: 2.8 million

A pioneer for people of color in the world of beauty influencers, Mitchell uses her Instagram account to share everything she knows and does about beauty, fashion and makeup. In between are snippets of his personal life and his support for movements such as Black Lives Matter.

Every beauty post she shares has an undeniable degree of glamour. Her longer makeup tutorials can be seen on YouTube. She posts teasers of these videos on Instagram. Mitchell has also collaborated with ColorPop Cosmetics in addition to other beauty brands and also starred in the Colossal Big Shot product commercial for Maybelline alongside Gutierrez.

Thuy Le

Subscribers: 1.9 million

Thuy Le started her career as a beauty influencer on Instagram when she was a freelance makeup artist and worked part-time at MAC Cosmetics. As she gained followers, the London-based influencer branched out into creating content for YouTube.

His videos are both informative and fun to watch. But according to Thuy, her followers are drawn to the honesty she shows to her profession. She is praised for correcting herself and explaining her flaws and has earned a reputation for her reliable beauty product reviews.

Nabela Nour

Subscribers: 2.3M

Noor is a Bangladeshi-American and one of the main faces behind a revolutionary shift in pre-determined notions about beauty. She has used her influence to speak out on the rights of marginalized communities, diversity, immigration and representation. Noor is also known as a voice against cyberbullying and has raised the issue on traditional and social media platforms.

On her Instagram account, Noor shares both beauty secrets and important messages centered around her advocacy. There are also articles about family and festivals, all of which exude warmth and positivity. She is also the founder of Noor House, a non-profit organization that helps communities with free housing, educational resources, and access to food and water. Products sold under its brand, Zeba, help support the Bangladesh-based JAAGO Foundation, a non-profit organization Noor House has partnered with to provide education for girls in Bangladesh.

Nyane Lebajoa

Subscribers: 1.5M

Originally from Lesotho in Africa, Lebajoa spent his teenage years in the UK before moving to Germany. She dabbled in modeling as a teenager, but soon gave up to focus on the beauty aspect, especially hair. Her followers love the different styles she showcases with hair and makeup. What’s interesting is that even though she creates different looks for her social media posts, she don’t wear makeup when she’s not on camera.

Lebajoa also owns a company known as Temper, which sells high-quality wigs.

Marianna Hewitt

Subscribers: 1.1M

Hewitt was a television host before devoting herself to the world of glamour. She launched her YouTube account in 2012 and within two years she made a name for herself as an influencer. Hewitt is also an entrepreneur. Her brand, Summer Fridays, which she co-founded with beauty influencer Lauren Ireland, is a range of skincare products from balms to masks.

On her Instagram account, Hewitt shares candid photos of herself with occasional tips such as her morning routine and Summer Fridays product promotions. She is also the host of the podcast Life with Marianna during which she chats with other beauty influencers, entrepreneurs, founders, and wellness experts to help listeners lead inspiring lives.

Kiitan Akinniranye

Subscribers: 789k

Born in Nigeria, Kiitan is now a Los Angeles-based beauty, travel and fashion blogger. It is thanks to her blog that she began to make herself known as an influencer. Readers were drawn to her open discussions about her hair, skin, and personal fears. In a short time, Kittan has established herself as a major figure among beauty influencers. Her headwear company, Atarah Avenue, is known for its partnerships with major fashion brands such as Ralph Lauren and Calvin Klein. The fabrics of the pretty headwear come from local communities in Nigeria.

On Instagram, Kiitan posts her makeup routine, hair tips, and fashion tips. She also uses the platform to inspire women to pursue their dreams and stand up for human rights in Nigeria.

Hero Image: Laura Chouette/@LauraChouette/Unsplash; Featured Image: nyane/Instagram

Number of subscribers as of May 2, 2022

This story first appeared on Lifestyle Asia India.


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