2022 WordPress Pricing and Plans Guide – Forbes Advisor

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WordPress.com offers five plans tailored to meet specific needs.

Free

Price: Free
Best for: personal use

WordPress has a free plan but it is extremely limited. The plan includes an SSL certificate, a gigabyte of storage, and access to dozens of free themes, but that’s about it. This plan is best for those who want a stripped down website.

Personal

Price: $4 per month, billed annually
Best for: personal use

The WordPress Starter Plan is ideal for personal use. At $4 per month (if billed annually), the plan includes 6GB of storage, a free domain for one year, a dozen free themes, best-in-class hosting, SSL encryption for security, the ability to accept unlimited payments and emails Support. It’s the perfect plan for a simple website or portfolio. Users can remove ads that are included in the free version but still contain WordPress.com branding in the footer.

The downside of the personal plan is the limited customization options, advanced SEO tools, and lack of premium themes and plugins, which means the site can’t be fully customized. Other than offering a portfolio, creating a paid newsletter, or subscriber-only content, users can’t do much else with this plan.

Prime

Price: $8 per month, billed annually
Best for: Freelancers

At $8 per month (if billed annually), the Premium plan starts unlocking the customization features missing in the Personal plan. Additional features include access to advanced theme templates, including templates designed specifically for business. Premium plan users can also customize their selected themes with expanded color schemes, background designs, and full control over CSS.

The plan also unlocks useful marketing and monetization tools such as the ability to accept PayPal payments, the ability to schedule social media updates, Google Analytics integration for better understanding of visitors and customers website and VideoPress support to easily download videos.

Company

Price: $25 per month, billed annually
Best for: Small businesses

The Business plan is ideal for small businesses that want consistent branding on their websites. At $25 per month (if billed annually), the plan allows for additional customization with the ability to install custom plugins and themes purchased elsewhere or created specifically for your business. Business plan users also receive SFTP (SSH file transfer protocol) and database access, giving them complete control of their website.

This plan also comes with a huge jump in storage – 200GB versus 13GB with the Premium plan. Other improved features include the ability to upload custom themes and removal of WordPress.com branding from the website footer, addition of SEO tools to improve site content for better engine results search and one-click rollback to restore the site to an exact moment in time.

e-commerce

Price: $45 per month, billed annually
Best for: Online stores

The eCommerce plan is for businesses looking to sell products or services online. The plan has all the advanced features of the business plan with the addition of tools specifically for online stores. The plan includes the ability to accept payments from over 60 countries, the ability to add and sell unlimited products, and a set of e-commerce marketing tools and integrations with major shipping carriers. The WordPress store setup checklist helps you easily add products, create shipping zones, configure taxes, select payment gateway options, customize your theme and more.

Paying for a full year upfront will cost $540 ($45 per month), which might seem like a big commitment. However, the savings may be worth it, as the monthly payment option is $50 per month, or $708 over the course of the year.

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