3 Email Templates an Instagram Nano Influencer Uses to Get Branded Deals

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  • Julie Tecson is a nano-influencer with around 7,000 Instagram followers.
  • She also runs an influencer management company and thinks creators can strike brand deals with almost any of the following sizes.
  • Here are email templates she uses to close brand deals for herself and her clients.

A Joybird couch, a selection of Merit beauty products, a free stay at a hotel in South Carolina — these are just some of the loot that nano-influencer Julie Tecson managed to get for free.

Tecson got her start in social media in 2015 as an assistant to a fashion blogger. It happened by chance, but the experience taught him a lot about “everyone of influencers,” Tecson told Insider.

She learned how to negotiate partnerships with brands to get free products and share tips with her friends.

“I was like, ‘I think you could get this item for free,'” she said. “I was emailing brands just to help out my friends, then I realized I’m pretty good at it.”

She transformed this skill into SPM management, the influencer management company she runs has seven clients she helps close deals with companies like Ford, Pantene and Target.

For those who aren’t her clients, she’s written an e-book titled “How to Get Brand Partnerships – For People Who Have, for example, No Followers”, which she sells on her website for $9. $99.

Tecson also works as a designer herself. In 2015, she launched the blog Really very good, where she mainly posts DIY and wellness related content, and has also started posting on Instagram, where she now has around 7,000 followers, and YouTube, where she has around 2,700 followers. She recently launched a TikTok, and with around 400 followers, she is already launching brands.

With the right approach, she said, even people with few followers can get branded deals.

The key to closing deals is to be as creative as possible with what you can offer brands, Tecson said.

“I like to use the word ‘offer’ instead of ‘collaboration’ to remind micro-influencers that you have to offer the brand something of value,” she said. “You can offer whatever the brand would normally pay for.”

This includes photography and videography skills, or even a single piece of content.

“If a brand can get a small creator to make an amazing TikTok video for them in exchange for a single product, that’s a lot cheaper than renting an entire studio to make video content out of it,” she said. declared.

If you’re having trouble getting deals, she also suggests doing a few free projects for brands first — like a series of Instagram stories or TikTok videos showcasing the products — and waiting to mention pricing. until you have exchanged a few emails with the brand. When rates rise, always aim high, she said.

“Normally I use the line, ‘Here is my typical package, but I would really like to work with you, so please let me know,'” she said. “That way you can kind of know how much money they actually have, and you’re not selling yourself short if they have an incredible budget, but you also don’t lose them if they have a bigger budget. greenhouse.”

Here are some of the templates that Tecson uses to showcase the brands.

How to get coverage from brand partnerships.


Julie Tesson.


Pitching a personal project

Personal projects are the most common introductory emails. The key in this case is to be as direct as possible. Brands are interested in “quick deals that are guaranteed to help them with something,” Tecson said. “It’s best to send very simple, concise, specific and professional emails with links.”

Topic: [Type of project] Partnership

Salvation ________,

I’m working on a ________ and would love to include some of your pieces! Would you be interested in sending parts in exchange for _______?

I especially love ______: [link to your favorite item!]

Let me know if you are interested. Thank you very much!

[Your Name]
[Your Instagram Handle]

Pitch an event

“Preparing for an event is something anyone can do, even if you don’t have any followers,” Tecson said. “Maybe you can invite a hundred people. They all have a thousand followers, and they all commit to posting a story. Now you’ve already reached a hundred thousand people.”

For example, Tecson suggests hosting gatherings that reflect the holidays. In February, for example, a good event would be a “Galentine’s Day” party with 5-10 friends who are willing to participate in some form of content creation on TikTok.

“Create a mood board of decorations, record an inspiration video, contact a medium-sized clothing store and ask them if they would be interested in any TikTok content from the event featuring their clothes,” he said. she declared. “You can keep it simple and ask for gifted clothes, or if you have a good portfolio to show them, you can negotiate a paid rate.”

Topic: [Type of event] Partnership

Salvation ________,

I am assembling a [type of event] to [date] and would like characteristic [company name] as a sponsor. Would you be interested in send ______ in exchange for ______?

We expect to have approximately [number of people] present and on [total number of followers of those in attendance] reach out Social media.

Let me know if you are interested and I can send a few more details. Thank you very much!
[Your Name]
[Your Instagram Handle]

Start a design project

If you have specific artistic skills or expertise in photo and video, your best bet is to pitch a design project, she said. “That way you can really show off your creative vision.

Topic: [Type of project] Partnership

Salvation ________,

I am working on a ________ and would like [include some of your pieces/feature your ___]. Would you be interested in _______ in exchange for ____?

I attached a [moodboard/mockup/design] for the project below.

Let me know if you’re interested in participating and we can discuss a few more details. Thank you very much!

[Your Name]
[Your Instagram Handle]

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