35 Free Google Tools for Small Businesses


Google offers powerful free tools for small business teams to manage, grow, and promote a business.

Here is a list of free business tools from Google. There are tools for productivity and communications, digital marketing, website and app development, startup topics, and more.

business tools

Google Business Profile lets you manage how your business looks on Google Search and Maps. With a Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.

Google Business Profile

Google for Retail is a resource for managing Google’s retail tools. It provides integrated insights, campaign management, and reporting to oversee products, monitor competitors, and uncover growth opportunities.

gmail is Google’s messaging app. The free version includes 15 GB of free storage in Google Drive. Gmail also lets you communicate via text, voice chat, or video.

Google Drive is a cloud storage application. The free version stores up to 15GB of files and integrates with Google’s office apps – Docs, Sheets, and Slides. Search by keyword and filter by file type, owner, etc. Drive can even recognize the contents of your scanned documents and images.

Google Calendar is a platform for organizing and sharing events. Access your calendar on the go with two-way synchronization with your phone or tablet. Stick to the schedule and get reminders by email or text.

Google Meet is a video conferencing service. The free version allows you to call up to 100 people for one hour. Share your screen or access a whiteboard. Schedule meetings in Google Calendar and send invites to attendees. The premium version offers additional features like 24-hour calling, meeting recording, polls, and breakout rooms.

Screenshot of Google Meet.

Google Meet

Google Chat is a text messaging app for team collaboration. It offers side-by-side editors, one-click meetings, scheduling, document creation, shared files, tasks, and events.

Google Alerts lets you monitor the web for new content around specific words and phrases. Receive real-time email alerts daily or weekly.

google trends shows the volume of specific search queries in Google across regions and languages. Use it to monitor the popularity of keyword phrases over time.

Google Groups is a collaborative tool. Use it to notify teams and organize events. Create a collaborative inbox and assign conversations to members for follow-up.

Google Forms is a tool for creating and sharing online forms and surveys and analyzing responses in real time.

Screenshot of Google Forms.

Google Forms

dungeon is a tool for capturing notes, lists, photos and audio. Set reminders by location or time. Share checklists and watch items get checked off in real time. Sync Keep across devices so content is always with you.

Blogger is a platform to create and publish a blog. Choose from a selection of easy-to-use templates or design something new. Get a blogspot.com subdomain or buy a custom version.

Google Translate is an application to translate up to 108 languages ​​(59 without internet connection). Instantly translate text from images by pointing with your camera. Translate bilingual conversations on the fly.

the voice of google enhances the capabilities of your phone for free, regardless of model or operator. Use a single number that calls you anywhere, receive transcribed voicemails in your inbox, and make free calls and texts in the US and Canada.

Google Chrome is a web browser. With the many extensions available via the Google online storeChrome is highly customizable — for entrepreneurs, developers, and professionals.

Develop my store provides a quick and easy analysis of your retail website. Get an overall score, detailed insights, and recommendations to help boost your business. See how your site compares to retail competitors. Access a database of selected Google resources and tools.

Grow with Google provides tools and resources to develop your skills. Earn career certificates and access programs and initiatives for small businesses and startups.

Screenshot of Growing with Google.

Grow with Google

market finder identifies potential new markets and information to start selling to customers at home and around the world. You can plan operations tailored to your target audience, including localization, payments, customer service, tax, legal, logistics, and recruiting. Develop and implement an international marketing strategy.

google adsense is a tool for publishers to earn money from their online content, served by Google Ads. AdSense works by matching ads to your site based on its content and visitors.

Google for startups is a hub for finding products, resources and programs for every stage of a business’s journey. Get tactics and tools on various startup topics. Connect with other founders and experts from your local entrepreneurial ecosystem.

Youtube is Google’s free video sharing platform. Use it to learn new skills, market your products or services, or sell them through live streams.

Digital Marketing Tools

Google Marketing Platform is a central advertising and analytics platform. Get free tools to amplify your marketing, such as site and app analytics, intuitive testing, and more.

Screenshot of Google Marketing Platform.

Google Marketing Platform

Google Analytics lets you measure traffic, visitors and more to your sites and apps. Track sales and conversions across ads, videos, websites, tablets, and smartphones. Identify which parts of your website are performing well, measure the success of your social media programs, and create better targeted ads.

Keyword Planner is a search tool in Google Ads. Find the most relevant keywords for your business and get an overview of their search frequency and how these phrases have changed over time.

Google Data Studio turns data into compelling visualizations. Quickly create interactive reports and dashboards. Embed your report on any web page. Collaborate in real time.

Optimize Google is a platform to test variations of web pages and see how they perform against your goal. Optimize will monitor your test results and let you know which variant is on top.

Tag Manager is a tool to manage all the tags on your website. Add and update tags to better understand conversions, analytics, and more. Quickly adopt new marketing strategies with built-in templates for Google and third-party measurement and marketing tags.

Screenshot of the tag manager.

Tag Manager

Rich Media Showcase publishes innovative campaigns from top advertisers and agencies for your own inspiration.

Google Digital Garage offers online courses and webinars to develop your skills. Topics include digital marketing, launching a website, online advertising and expanding to other countries.

Website development tools

Google Developers is a resource for accessing tools for building web applications. Browse a directory of Google-approved developers and other resources.

Google Search Centerformerly Google Webmasters, provides tools and resources for your site’s organic search performance, security issues, appearance in Search Console, and more.

Screenshot of Google Search Central.

Google Search Center

Google Search Console helps monitor, maintain and troubleshoot your site’s presence in Google’s natural search results. Confirm that Google can find and crawl your site. Understand how it ranks. View traffic data, fix indexing issues, and get alerts when Google encounters issues.

Mobile-friendly test allows you to gauge how easily a visitor can use your page on a mobile device. Just enter a URL to see its scores.

Google Page Speed ​​Insights reports page download speed on mobile and desktop devices and provides suggestions for improvement.


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