Content creation is not an easy task. As users become more picky, it becomes harder to grab their attention and convince them to stay on your page longer. Yet 90% of businesses worldwide use content marketing, demonstrating its effectiveness.
Content with relevant images receives 94% more views than content without it. Professional graphic design tools will help you create images for social media that will resonate and engage your target audience.
We’ll share some tips for creating eye-catching images, as well as a list of the six best tools for creating visuals that get likes, shares, and comments.
Image Credit: depotphotos.com
Top 6 Graphic Design Tools to Create Social Media Images in 2022
1. Depositphotos Background remover – free and easy to use tool for visual creators
Depositphotos Background remover allows you to change the backgrounds of images with a single click; no design skills required. The image is processed instantly with no quality loss, thanks to the AI technology behind this tool. You can save an image without a background as a PNG file and then insert it into ready-made designs that match the aesthetic of your social media account.
2. VistaCreate – a handy graphic design tool for non-designers
VistaCreate is a graphic design tool that allows you to create awesome images, animations and videos without professional skills. It has a user-friendly interface and ready-to-use templates for posting to Facebook, Pinterest, Tumblr, Twitter, etc. The platform also lets you customize the format of your designs, add frames, stickers, and icons to them. They offer a wide selection of fonts and have an extensive image library.
3. Adobe Lightroom – handy software for basic photo editing
Adobe Lightroom is among the best applications for creating images that engage users. Lightroom is great for basic photo editing and can be used on any device. In the app, you can get tips and tutorials to help organize and speed up your workflow, create new presets, and use editing features like cropping, noise reduction, color grading, and more. colors, white balance, exposure, red-eye correction, etc.
4. Coolors – a handy color palette generator
Coolors is a tool that allows you to create perfect color combinations in seconds. It has an easy to use interface and a rich selection of color schemes. By using the spacebar you can create an unlimited number of color palettes. With each press, you will receive a new color palette divided into five ribbons filled with hues. Additionally, you can save colors or palettes to your favorites, easily copy hex color codes, view palettes as a gradient, as well as adjust hue, saturation, lightness, and temperature.
5. Infogram – a user-friendly tool that helps create infographics
Infogram is a data visualization tool that makes it easy to design numerical charts, infographics, and maps. You can create simple and in-depth designs with ready-made templates, or create a custom template to match your brand’s visual identity. Another fantastic feature of this tool is the ability to create interactive content with live data that can be updated at any time.
6. Spotlight – a collection of professionally designed and fully customizable templates
Projector is free graphic design software suitable for both new and experienced designers. It has an intuitive user interface and fast drag-and-drop downloads. Projector offers a unique template library filled with modern, expressive and inspiring designs. They let you create social media images for every network, including Instagram, Twitter, and LinkedIn.
How to create engaging visuals for social media
1. Follow the trends
Sometimes when we see projects done by professionals, we think that their creative ideas are the result of many years of constant hard work. There is some truth in this perspective. But to get new ideas flowing and create up-to-date content, graphic designers need to pay attention to trends. be it colors, visuals or creative trends.
Every year, Depositphotos, an international content marketplace, shares a list of creative trends with relevant data based on expert opinions and search statistics from its library of one million files. The Trend Forecast covers the key themes, ideas and aesthetics that will prevail in creative communication over the coming year. Plus, each season, they share seasonal color trends and curated collections with trending photos, illustrations and videos to inspire the creative community around the world.
Image Credit: depotphotos.com
2. Align images with your brand’s visual identity and content strategy
While it’s helpful to know what’s trending in design, designers need to remember their brand’s visual identity and content strategy. Be aware of style, color palettes, and typography when creating images for social media. Check if you are consistent with your ideas and if they resonate with your social media profile.
Combining identity-based work with fresh insights will help you stay on top of trends, deliver the right messages, and engage prospects.
3. Keep it simple
Remember that less is always more. In the race for shares, likes and comments, remember that sometimes people want to rest their eyes and not overload themselves with intense design. Therefore, don’t over-retouch your images, choose complementary colors, and find easy-to-read fonts for your visuals (unless your brand’s visual identity requires otherwise).
4. Use professional tools
Whether you’re a designer, marketer, blogger, or just a beginner interested in creating images for social media, you can greatly benefit from professional tools. Do not worry! Modern design tools are user-friendly; they will help you create content quickly. Actively use the tools we mentioned above and you will see results in no time.
Now that you are equipped with various graphic design tools, nothing can stop you from creating striking images for social media. Show your creativity by experimenting with different colors, backgrounds and fonts!
(Devdiscourse journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse claims no responsibility for them.)