The blog is dead. Or, at least, that’s what most people say. Mainly because videos and podcasts are the ones that sell quickly and quickly these days.
While there is some truth to this claim, blogging has not really gone away. For people to say that this creative platform is dead totally ignores that it is taking on a new form.
In this article, you will learn a bit more about the state of blogging today and how you can still use and get the most from it.
Blogging in the Age of Video Content and Podcasts
When blogging became online diaries or diaries in the early 1990s, they quickly became a huge hit, especially for the creative types. It has become one of their ways of expressing their artistry and creativity using words that have been put together very well to convey a message in an engaging way.
Some might be inclined to think that blogging is overrated, that it’s just glorified writing. But this is not the case. Tell that to millions of writers around the world who practice the craft.
Blogging takes time, knowledge, and discipline to take an idea or concept and turn it into a readable, well-written article. While not all bloggers are Pulitzer winners, they take their profession seriously.
Blogs in many shapes and formats
Like any form of written art, blogs fall into different categories. The most popular are lifestyle blogs which allow professional and amateur bloggers to create fun, meaningful and engaging content that different people from different backgrounds find relevant to their lifestyle.
Blogging has become so popular and ubiquitous today that it’s likely you’ve read hundreds, if not thousands of blogs with all the time you’ve spent online, like this article you are reading. .
And while blogging is a popular avenue of choice for personal and professional bloggers, the digital age has pushed audiences beyond the written art form. Newer, more dynamic and engaging formats now come in the form of vlogs or video blogs.
As YouTube took over the world in the early 2000s, ordinary people became empowered to create content online. People can upload their videos to their channel, build an audience and monetize their content based on their viewers and subscribers through this platform.
It may seem that with the continued popularity of video content and podcasts, blogging is no longer relevant. And as mentioned earlier, the claim “blogs are dead” is partly true. As far as personal blogging goes, that is.
These days, businesses are taking full advantage of all the platforms they can use to reach a wider audience. Videos, podcasts, and even blogs are some of the content marketing strategies that businesses use to expand their reach.
From writer centered on reader
Personal bloggers – those who write about what’s going on in their lives – have since declined and lifestyle bloggers have started to pick up on their game. Gone are the days of blogging as diaries and personal journals. Most readers now turn to written material that concerns them.
For example, people looking for different tips on how to survive their freshman year in college or better Admissions to UK International Schools hacks to pass their entrance exams. These are the people most likely to view articles on educational institution blogging sites. Likewise, those looking to improve their health will find documents published by companies belonging to the health and wellness industry.
The focus has shifted from the experiences and thoughts of the writer to the needs and wants of a reader at a given point in time. Over the past five years, businesses using content marketing have seen an impressive organic increase in their website traffic through regular blogging. This increase in traffic is attributed to relevant and meaningful content, including blogs, regularly posted on a company’s website and shared many times on social media.
In this way, blogging is certainly not dead. It has in fact become an integral part of content marketing despite the proliferation of vlogs, podcasts, and infographics. People still love to read. And as blogging has become staple, tools have emerged to help people market their own blogs or organize their blog reading list.
How to keep a blog relevant today
If you’re a blogger and want to recreate your blog site, turn the tide and make it profitable in the process, here are a few things to keep in mind:
I. Think strategically about your content
You need to make sure your topics are well thought out. Blogging isn’t just about proper grammar and knowing the different styles and nuances of writing. It goes beyond that.
Your content should attract people from the start and keep them engaged and wanting more. Put as much effort into the planning process as you into the creative process.
II. Keep user experience front and center
You need to know what your audience is looking for. Make your content relevant and meaningful to them if you want them to keep visiting your site.
III. Be more visual
Feel free to incorporate more visual elements into your blogs. Very few people have the patience to flip through a page consisting of a large block of text.
Add some images and videos to the mix (don’t forget to credit your sources).
If you don’t know how to go about it or feel like you are lacking in skills, there are plenty of blogs (yes, blogs) that offer tips to help you out. improve your site visually.
The blog is far from dead. It is in fact booming, albeit in a different area. Personal blogging may have lost its popularity, but lifestyle and information blogs are thriving, especially when used as a marketing tool. Blogging remains one of the most effective and organic methods of getting a business message across.