Google’s blogger goes more mobile

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Google’s Blogger is by far the most popular platform for blogging. But the service, despite its continued growth, has limited itself to the desktop environment – at least if you want to work with a model and toolset designed for mobile use. However, Blogger has changed this image with the release of smart mobile apps and newer mobile templates feature.

Mobile templates are smartphone-optimized versions of Blogger’s 27 “template designer” templates. In addition to maintaining the basic look and feel of your blog when accessed from a web-enabled smartphone, mobile templates add a Mobile Preview button to your desktop interface (with a QR code to quickly view the page on your smartphone), automatic redirection for smartphones, increased accessibility for embedded videos in your posts, easier comments and mobile ads for anyone who already had AdSense or online ads.

You can enable this feature by going to your Blogger dashboard and choosing Settings > Email & Mobile, then enabling the “Mobile Template” option. Note that if you are not using one of the 27 Blogger templates, your blog will be displayed with a default mobile template instead.

While you might just see this change as an extension to a growing platform, there are additional incentives. Blogger as a service traditionally competes, on a large level, with social networking services like Twitter; users often choose to compose a full blog entry or “micro-blog” in 140 characters or less. As social sites become more mobile, Blogger naturally sees a turnover of potential users who prefer the option they can use – both as an author and a viewer – on the run.

[via The Blogger Buzz blog]

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