Instagram Creator Account: Everything You Need to Know


If you’re an Instagram creator and still use your personal account to share content, you might miss some great features that come with an Instagram creator account.

In this article, we’ll discuss what Instagram creator accounts are, who might use them, and the differences and similarities between creator, business, and personal accounts.

What is a creator account on Instagram?

Instagram Creator Accounts are professional public accounts specifically for content creators who make a living by creating and sharing content online. This includes, but is not limited to, photographers, videographers, models, artists, and influencers.

With the rise of a creator economy, it’s important to have an account that reflects who you are and what you offer.

If you use Instagram to share your creativity and build a following around your work, then an Instagram creator account (rather than a public personal account) might be right for you.

Features of an Instagram Creator Account

Instagram creator accounts give you access to tools that personal accounts and even business accounts don’t necessarily have access to.

An Instagram creator account has access to:

  • A Professional Dashboard and growth insights where you can track detailed statistics about your followers and the reach of your posts. This includes actions people take after seeing your content and impressions over a set period of time. You can also see daily follow and unfollow data to track the impact of your content on follower growth.
  • A secondary inbox where you can organize your messages and control the notifications you receive. You can filter messages by primary, general, and request inboxes.
  • Category labels, as an influencer, blogger, public figure, artist. This is an optional feature for your Instagram creator account bio.

Instagram Creator vs Business Account

If you use Instagram for business, you might be wondering if a creator account is right for you.

In general, Instagram Creator Accounts are best suited for influencers, content creators, public figures, photographers, and artists (again, to name a few).

If you’re focused on building a personal brand and aren’t selling products directly or using advanced analytics, an Instagram creator account may be right for you.

If you run a retail, brand, utility or other commercial organization, a Instagram business account would suit better.

Instagram business accounts can also use third-party apps, such as Sprout Social, to create and schedule content. Keep this in mind if you create content in large volume or want to plan your content schedule in advance.

An Instagram business account will give you access to features like contact buttons, Instagram insights, and the ability to run ads. You’ll also be able to see audience insights on organic traffic, ad attribution, and conversions.

Example screenshot of the Instagram Insights overview in the Instagram Business Accounts app.

Remember that you can switch between creator and business accounts without losing your data and information, as long as you export your information data. Don’t be afraid to experiment with both account types to see which works best for you.

How to Create a Creator Account on Instagram

Wondering how to upgrade to a creator account on Instagram? Follow these steps:

  1. Go to your profile page and click on the three lines in the upper right corner.
  2. Click on Settings.
  3. Select Account.
  4. Scroll down and click Switch to a professional accountthen click Creator.
  5. If you already have a business account, just choose Switch to creator account.
  6. Choose a category that best describes your brand.
  7. Connect to your Facebook page, if applicable.
  8. Add or review contact information and choose whether or not to display this information on your profile.

You are ready !

Screenshot of Instagram app settings asking "Are you a creator?" with two options below: Creator or Business.  There is a blue "Next" button at the bottom of the screenshot.

How to deactivate the creator account on Instagram

To convert back to a work or personal profile, follow these steps:

  1. Go to your profile page and click on the three lines in the upper right corner.
  2. Click on Settings.
  3. Select Account.
  4. Click on Switch to a personal account (Where, Switch to a professional account).
  5. Confirm the change.
Screenshot of Instagram app account settings with two choices at the bottom of the screen: Switch to personal account or Switch to business account.

Be aware that every time you switch from a personal profile to a business profile, Instagram will delete your analytics data. Be sure to export your scan data before changing, so you don’t lose it.

What are the benefits of an Instagram creator account?

Instagram creator accounts offer new features and benefits over personal accounts. Here are some benefits of using an Instagram creator account.

1. Schedule Instagram posts

Currently, you can’t connect your creator account to third-party scheduling apps. However, you can schedule Instagram posts using Creator Studio.

To schedule posts from Studio Creator:

  • Click on the green Create a post in the top left corner of your Creator Studio dashboard.
  • Upload your content, write your caption, tag other accounts, or include any other information you want.
  • When you’re ready to publish, tap the drop-down arrow next to Publish in the lower right corner.
Screenshot of the Facebook Creator Studio dashboard and a pop-up of a Composer screen to create and schedule an Instagram post.

2. Create Buyable Posts

Instagram creators who sell products or give recommendations can create shoppable posts. As a creator sharing a product, upload a photo of the product and tag it with the brand account and, if possible, the specific product. When a follower clicks on your tag, they land on a product description page where they can get more information or make a purchase on Instagram.

However, the brand you work with will need to give you access to their product catalog in order to tag the item. Watch how Stylefeen influencer tags Lulu’s Instagram account and the specific dress she’s wearing, leading users to a shoppable Instagram post.

3. Filter messages in different inboxes

The DM inbox for Instagram creator accounts will look a little different than the standard inbox for your personal or even business account. You’ll see new filtering options that allow you to quickly find the types of messages you’re looking for.

For example, you can filter by:

  • main DMs – These include notifications
  • General DMs – These do not include notifications
  • Request for DMs – These do not include notifications as these are messages from people you do not follow

Inbox filtering also makes it easier to reply to multiple conversations with the Saved response tool, so you can quickly answer common questions.

4. Use paid partnership tags

With more focus than ever on ethical influencer marketing, disclosing your paid partnerships is crucial. Instagram creator accounts allow you to tag a paying partner in posts and stories, so your audience knows when you’re collaborating with a brand. The partner brand will also be able to see your ideas on this post, which improves the communication of the campaign.

Screenshot of an Instagram post with the label

5. Try different CTA options

Instagram creator accounts have fewer options for calls to action (CTAs) than business accounts. Although you can add a button encouraging people to Book now Where Reserveyou cannot offer other options such as Learn more Where buy now.

If you frequently use CTAs to drive traffic, an Instagram creator account might not be the best option for you.

Amplify your Instagram marketing strategy

Whether you’re a content creator or a social media marketer, it’s important to know the ins and outs of marketing on Instagram.

However, for influencers or people using Instagram creator accounts, think about what’s important to grow your own presence and engage your followers. To inspire your efforts, we’ve rounded up 10 lessons from Instagram influencers that can help guide your own creative strategy.


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