Instagram’s 2022 trends report predicts the future of fashion, music and education – according to Gen Z


Instagram released his very first trend guide which experts say will shape the culture next year.

The platform used October 2021 YPulse survey data 1,200 social media users aged 13 to 24 in the United States to project what will explode in 2022.

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Here’s what they found in the categories, including fashion, music, creators and careers:

Fashion and beauty

Maximalist fashion rebounds after two good years of leisure reigning over all. Instagram predicts that fashion will be “a vehicle for joy, optimism and self-expression”.

On the other hand, minimalist beauty is on the rise as interest in minimal products and safer ingredients fuels a recent skin care boom.

At least 50% of teens and young adults said they would try a bold fashion that looks like a dark college and goblincore in 2022.

If you’re looking for a fresh new look, digital thrift stores and other sustainable side activities are exploding. Almost one in four respondents expect to buy from online second-hand sites like Depop within the next year.

“I want to see more learning and education on the pieces we wear and [dissecting of] the parts we buy ”, Troy Dylan Allen (@troydylanallen) Instagram said.

Music and dance

Hope you like dance challenges because they’re not going anywhere anytime soon. One in three teenagers said they were excited to see more dance trends next year.

Meanwhile, 70% of people aged 13 to 24 said they expected to discover more music on social media in 2022.

Creators and celebrities

Get used to seeing social media creators alongside traditional celebrities, as four in five young people agree that online celebrities have more influence than traditional celebrities, like actors.

Microphone-influencers also have a moment – one in four young people said people with a small but loyal following are crucial when it comes to setting trends. The same number agreed as social media influencers are the most important trend diffusers, regardless of the size of their followers.

Career and education

Nothing like a pandemic to make you completely rethink your career goals, eh? That’s what 63% of Gen Z said.

A whopping 90% of young people surveyed say real-world experience is the best education, and given the rising cost of tuition, 66% have started to devalue the money invested in a college degree.

For 68% of those surveyed, work is “just something [they] do ‘rather than’ the most important thing in [their lives]”, And yet 71% said they would prefer to have good jobs even if they could earn less money. They are careful about how they invest their time, but what they do always matters.

Find out more about what Gen Z has to say about food, well-being, memes, Game and more, consult Instagram’s 2022 Trend Report.

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