Korean grocery and meal kit delivery company launches campaign to support API communities during Asia-Pacific American Heritage Month (APAHM)


Proceeds from sales of new meal kit service will be donated to non-profit organizations serving children in API communities during APAHM

LOS ANGELES, May 4, 2022 /PRNewswire/ — RocketCart, a Korea-based overnight grocery delivery company, today announced the launch of the Protect Our Children campaign to support children and families in API communities in the areas of domestic violence and prevention of child abuse.

In honor of Asia-Pacific American Heritage Month (APAHM), RocketCart will donate twenty percent of the proceeds from sales of its new Korean meal kit service during the month of May to the Children’s Advocacy Center and the Korean American Family Services.

“As parents and members of the Asian community, we give back to raise awareness for children and families in need, especially in the API community,” said Paul KimCEO of RocketCart.

Funds donated to the Children’s Advocacy Center will be used for the translation of pamphlets into API languages ​​and child sexual abuse prevention programs for API families. “We feel so lucky to have been selected by RocketCart as one of the recipient organizations of their Protect Our Children campaign honoring Asia-Pacific American Heritage Month. abuse and RocketCart’s willingness to recognize the work we do to help these young victims is a blessing and an honor,” said Don OlenderCEO of the Children’s Advocacy Center.

Funds donated to Korean American Family Services will be used to provide healthy meals to children as part of their domestic violence and mental health programs. “We are thrilled to be part of the new campaign, Protect Our Children, with RocketCart to increase awareness of our programs and be able to use donations to keep our children safe and healthy,” said Katherine Yeomexecutive director of KFAM.

Also joining this effort are influencers PK (comedian), david choi (musician) and CJ Eats (food blogger) who will produce and post content on their social media platforms encouraging the public to participate in the campaign while raising awareness of domestic violence and child abuse in API communities.

RocketCart is a leading Korean grocery delivery company that provides next morning delivery to consumers in Southern California (free for orders above $40). In addition to a wide selection of Korean groceries, fresh banchan, produce and meats, consumers can now purchase their new ready-to-cook meal kits (created by its in-house chefs) and produce kits. mainstream Koreans. that make shopping and payments super fast and convenient.

“Our meal kits make it faster and easier for mainstream customers to enjoy the most authentic, healthy and delicious Korean cuisines for themselves and their families,” Kim said.

The ready-to-cook meal kits will include washed, cut and prepared ingredients requiring only the most basic skills to prepare a Korean meal in 20 minutes from stove to table. Popular Korean dishes such as Spicy Chicken Kalbi (Short Ribs), Kalbi Burger and Tteokbokki (Spicy Stir Fried Rice Cakes) will feature on its menu. The consumer product kits will include essential ingredients or vegetables for cooking Korean dishes. Family dinner kits, ssam/wrap KBBQ kits and snack kits for special occasions and events will also be added to their selection.

  • RocketCart website: www.rocketcart.com
  • Protect Our Children Campaign: www.rocketcart.com/protect-our-children
  • RocketCart mobile app available on iOS and Android
  • According to the LA County Department of Child and Family Services:
    • Of the total number of LA County children on child welfare in 2021 due to various abuse allegations, 9,157 (2.02%) identify as Asian/Pacific Islander.
    • Of the 29,458 children assisted in the last month of March 2022, 550 (1.9%) identified as API.

Cindy ShinKACIE Strategies
MR (818) 940-9558
[email protected]



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