MIKE GINGERICH: Grow Your Mailing List Using Gravity Forms | New


If you’ve been in marketing for a while, you’ve probably heard of or are currently using Gravity Forms. However, if this is the first time you’ve heard of it, you should seriously consider the uses of Gravity Forms.

Gravity Forms is an advanced WordPress plugin designed to allow digital marketers to create flexible forms for lead capture. The forms are available in three options: Basic, Pro and Elite. All three are easy to set up and customize for your campaign and offer a wide range of features.


Millions of marketers are already using Gravity Forms for various marketing campaigns. Here are five ways you can use forms specifically to grow your mailing list.

NEWSLETTER SIGNUP: One of the easiest and easiest ways to generate email leads is to run an email newsletter campaign. The majority of people who visit your website for the first time are rarely ready to make a purchase. However, almost everyone is open to finding out more about your brand / business. This is where a Gravity Forms newsletter popup comes in perfect.

Gravity Forms provides professional newsletter subscription templates that you can easily customize to capture visitor contacts for follow-up. Newsletter form templates are available in the Form Templates Library.

ADVANCED CONTACT FORMS: In addition to the standard contact fields, such as name and email address, Gravity Forms provides marketers with other predefined fields. They also offer several features that you can use to request additional information about visitors. One of the best features for collecting valuable contact information is conditional logic.

Conditional logic allows you to set parameters so that specified information fields are displayed only when specific requirements are met. For example, a “confirm email” field can be configured to only appear after the visitor has entered their email information. This helps keep the form short, while still complying with data protection laws.

OPTIMIZE TARGETING: One of the reasons consumers might be hesitant to subscribe to mailing lists and the main reason people unsubscribe from lists is irrelevant emails. No one wants to receive emails on topics they are not interested in. It’s just a waste of time. Even if they don’t opt ​​out, they will rarely open, let alone read your emails.

Gravity Forms solves this problem by letting you discover the topics that matter most to your subscribers. For example, you can ask subscribers to tick off exciting topics from a list and then send them emails only on the selected topics.

ADD COUPONS: Gravity Forms offers pre-designed order forms that capture product name, product quantity, shipping information, and pricing information. This allows you to quickly generate order forms for any product with one click.

Now you can take it to the next level by including discount coupons on your order forms. While this primarily promotes buying, it may also be what convinces a site visitor to pass on their contact details.

USE SURVEY FORMS: Email marketing isn’t just about creating email forms and waiting for visitors to sign up. It also involves regularly contacting your prospects and subscribers to find out what they like and dislike. Additional comments allow you to improve your marketing activities for increased ROI.

An easy way to solicit feedback from your customers and visitors is to use Gravity Forms survey forms. Available through the Survey Add-On feature, survey forms allow you to ask your audience relevant questions about your brand. This feature also provides easy ways to collate and present the results.


If you’re not using Gravity Forms for lead capture, you’re missing out. Make the switch today and watch your email marketing campaign take off. Increase your ROI by building a strong mailing list and running regular email campaigns.

Mike Gingerich is President of Digital Hill Multimedia (www.DigitalHill.com), a website design and marketing agency. He is also co-founder of TabSite.com, a leader in Facebook page applications for businesses. Listen to his social media and web podcast, Halftime Mike, available on iTunes.


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