The 9 Best Ways to Use Google Workspace for Web Development


If you’re looking for a convenient workspace to easily develop websites, try Google Workspace apps.

Whether you’re a novice or expert web developer, you can deliver your content to the internet with minimal expense using Google Workspace apps.

Google apps easily integrate with each other to reduce developer effort while bringing code, content, and creativity together in one place. Also, chances are your team or client will be familiar with Google Workspace since most apps are available for free.

1. Create and share website specifications

A sample website specification document

Developing a comprehensive website specifications document is essential for any web development project. Try Google Docs to create technical documents like this.

Google Docs is a robust word processing application from Google workspace which allows you to easily format the document as you wish with its elaborate toolbar. You can then share a secure link with the customer for feedback in just a few clicks.

You also don’t have to worry about version control since Docs saves all changes in real time and you can revert to an older version of a document in a snap.

You can also supplement the document with content from Google Slides to showcase graphics for front-end features like mega menus, buttons, logos, services and products, etc. It’s quick and easy to embed Google Slides into Google Docs via copy and paste.


2. Store Project Files Safely

Website content, such as marketing copy, website text, images, videos and animations, is sensitive data.

Many web developers invest heavily in specialized content management tools before and after the website goes live. Google Drive is a free or inexpensive option.

Related: Things You Didn’t Know You Could Do With Microsoft SharePoint

You can create a dedicated Google email for a specific web development project to use the entire 15GB free disk space for backing up content. You can also create shared drives if you have a Google Drive subscription.

Google Drive also offers easy file sharing with external or internal collaborators and access to personalized content like See, Commentand Editso you can have full control over data integrity.

3. Create dynamic websites

If you want to dramatically increase your website traffic, you need to offer personalized content through your website. For content personalization, you need to know more about the users who visit your site. This is one of the reasons why professional websites allow their users to log in using a username or email and password.

The web content the user sees changes automatically based on their profile, while the general basis of the website remains the same. Developing a dynamic website capable of this functionality requires advanced tools that can scale automatically based on traffic.

To create a dynamic website, you can take advantage of Google App Engine and Google Cloud tools like Cloud Run. Google Cloud web hosting also helps you develop new features without affecting the live site with revision control.

4. Web development project follow-up

Premium and dedicated project management apps only increase web development costs and require additional inputs. Instead, you can manage the project profitably using Google apps like Sheets and Gmail.

Related: The best free Asana alternatives for project management

On Gmail, you can create group tasks using Tasks add-on located in the right panel. Group Tasks are currently available through a Google Workspace subscription. Gmail’s Tasks add-on lets you create, assign, edit, and complete any task for the entire project team.

For each assigned task, there will be a new email notification. Team members can add their own tasks to a personal or shared Google Calendar app by accessing this email. Alternatively, you can use the Program template in Sheets for free to distribute tasks within the team.

Once you’ve assigned the tasks, use any freely available Google Sheets template, such as Project monitoring Where Project timeline for monitoring the progress of the project.

5. Collaborative development of prototypes

An example of collaborative prototype development

Developing a website prototype and collecting customer feedback is an essential task in any web development project.

If you use offline wireframing tools like Adobe InDesign, Adobe XD, or Axure RP, collaborate in real time using the present now feature of Google Meet.

You can also work with the client to make adjustments to the prototype by drawing new designs on the Google Jamboard visual collaboration tool. If you create a Jamboard from the Google Meet app, everyone in the meeting will get instant access through in-call messages.

6. Develop engaging and impactful websites

Building a stunning and effective website isn’t expensive or tedious when you use Google Sites. You can use Sites to create an online portfolio, project status intranet, or portal to your freelance work with drag-and-drop website building.

Google Sites integrates with other Google apps, allowing you to add various elements to your websites, such as calendars, documents, spreadsheets, maps or YouTube videos. You can further modify the website by adding colorful themes, infographics, photography, and designer fonts.

Try linking the Google site to your Google My Business profile to collect website analytics. Website traffic data allows you to plan your future actions based on what you want to achieve with your portal.

7. Create a responsive website

An image showing responsive websites in three different sizes

Since you’re probably expecting more mobile device users on your website than desktop or laptop users, your website should be mobile-friendly. With Google Workspace, you don’t need to code any extra scripts to create a responsive website.

Google Sites automatically adjusts web content ratios based on the type of device accessing the site. Google Sites also adds additional features depending on the user’s device, such as making phone numbers accessible so that the visitor can call you from your website with just one click.

8. Communicate with customers or remote team

Clear communication is the key to project success and timely delivery of the website. Keep the development team, designers, and customers informed using multiple Google Workspace apps such as Google Groups, Google Hangouts for smartphones, and Google Meet.

Google Groups is particularly useful when working with internal and external collaborators, as you can contact everyone connected to the project through a single email address.

Google Groups offers elaborate privacy settings to keep everyone informed. These settings include who can post, view members, or have conversations.

9. Collect feedback from site visitors

A visual of the integration of forms in Google Sites

Google Forms and Google Analytics allow you to optimize your website for audience interest.

Google Analytics primarily analyzes user interaction with your website and offers you key insights such as user demographics, browsers or devices. However, Google Analytics comes with a learning curve and will likely take some practice.

A simpler alternative is Google Forms, and you can effortlessly integrate it into your website code. If you use Google Sites or Blogger, integrating Google Forms only takes a few clicks.

You can deploy different types of forms, like signup form, feedback survey, registration form, etc. Google Forms securely stores user input in a spreadsheet so you can easily extract actionable insights.

Develop websites faster with Google Workspace

You might be using Google Sites or Blogger to build a freelance portfolio or pursue a blogging hobby. On the other hand, you also have Adobe Dreamweaver or Figma to create professional websites for your clients.

Whichever path you choose, you’ll need to manage content, code, tasks, and even communicate with your team or clients. Use the tools mentioned in this article for the appropriate scenarios and simplify your web development project with Google Workspace apps.

People working on projects using Google apps
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