Traditional Chinese hanfu dress from ancient times is making a big comeback

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La tenue traditionnelle chinoise <i>hanfu</i> of ancient times makes a big comeback “data-img =” https://obj.shine.cn/files/2021/12/06/a71e7666-0330-48f1-923a-23a6ae80f192_0.jpg “src =” https: // obj.shine.cn/files/2021/12/06/0be078a2-389a-446c-963c-f4480e126baf_0.jpg “/></p>
<p>Ti Gong</p>
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A man dressed as an ancient Chinese emperor during a bus parade

As a double-decker bus with people dressed as people from ancient times paraded, it was just too striking to escape the attention. ” Interesting ! Unbelievable ! The passer-by Andres marveled in the crowd.

Dressed in flowing dresses with wide sleeves, exquisite headdresses and delicate makeup, the models on the upper tourist deck bathed in the golden hue of autumn. They looked like they had just stepped out of a time machine as the bus passed through the Bund, People’s Square and other bustling neighborhoods, creating a strange sympathy between the old and the new; the traditional and the modern.

“I’ve never seen him before,” said the 27-year-old Spaniard. “I would like my girlfriend to try on. Basically, these are nice clothes.”

La tenue traditionnelle chinoise <i>hanfu</i> of ancient times makes a big comeback “data-img =” https://obj.shine.cn/files/2021/12/06/90fb15ed-a5dd-4150-a07a-af1aef87d7f1_0.jpg?x-image-process=style / style-watermark “src =” https://obj.shine.cn/files/2021/12/06/caf0e909-ea87-4388-adc7-acebbc569daa_0.jpg?x-image-process=style/style-watermark ” /></p>
<p>Jiang Xiaowei / SHINE</p>
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A woman dressed in hanfu dancing in the new Poem & Mirror store.

The parade was held to celebrate the opening of Poem & Mirror, hailed as the country’s first hanfu conservation store, end of November.

The business opened in downtown Jing’an Temple, an upscale shopping area with posh malls and luxury brands, rather than teen hangouts, usually a safe choice for such stores. But CEO Sun Yaqiong is confident in the store’s success, very certain of the resurgence of hanfu.

Traditional clothing makes cultural heritage trendy and accessible and allows Generation Z to express a sense of national identity. As the style reaches the mainstream, the store allows more people to see hanfu face to face.

What else, hanfu The culture is also gaining popularity abroad after the screening of Chinese costume dramas such as “The Legend of Zhen Huan” and “Nirvana in Fire”. Therefore, Sun plans to diversify into the overseas market by selling hanfu on TikTok.

Andres, apparently, would be a happy customer.

La tenue traditionnelle chinoise <i>hanfu</i> of ancient times makes a big comeback “data-img =” https://obj.shine.cn/files/2021/12/06/b3530d11-b5dc-4979-8a89-c49de4a811f8_0.jpg?x-image-process=style / style-watermark “src =” https://obj.shine.cn/files/2021/12/06/93feb10b-0a2c-4510-a577-7aa82e8ffbc4_0.jpg?x-image-process=style/style-watermark ” /></p>
<p>Jiang Xiaowei / SHINE</p>
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Hanfu Qingyin model takes pictures in the store.

Regarding traditional Chinese clothing, qipao may occur to Westerners. But historically speaking, qipao is the traditional garment of Manchu women. It only became synonymous with Chinese clothing after it was modernized into one-piece body-hugging dresses in the early 1900s in Shanghai.

In fact, what really represents Chinese clothing is hanfu, the traditional costumes of the Han Chinese who represent more than 91% of the country’s population. Over the past century, hanfu, however, passed out. Maybe the design was too picky or elaborate, or the Western aesthetic taste came to the fore.

When the new millennium arrived, a hanfu retro style emerged. Two decades later, it has grown from a small cultural movement to a trend among young people.

November 22, a day celebrated by hanfu in love with hanfu parades, Chinese diving queen Guo Jingjing and her husband Kenneth Fok Kai-kong attended a hanfu event in Hong Kong. It quickly became a hot topic on Twitter-like Weibo in China, drawing 200 million reviews, after posting photos.

On her Weibo account, she encouraged Chinese families to wear hanfu in traditional festivals to “feel the charm of Chinese tradition”, as well as “to better transmit our 5,000-year-old culture to the next generation”.

Sports blogger Xiaomei hit the big time with a series of videos in which she dressed as a daxia, which means swordsman in Chinese, when she rolls down a hill on a snowboard, which she calls her sword. “As the Beijing 2022 Olympic Winter Games approach, I hope that foreigners can feel the charm of the Olympic Games as well as hanfu,” she said.

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Chinese Diving Queen Guo Jingjing (center) posts photo of herself wearing hanfu on Weibo.

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Videos of Xiaomei dressed in hanfu while skiing goes viral on the internet

Sun believes what’s behind the hanfu boom is a growing and more powerful China.

“China’s Gen Z was born when the country was on the verge of getting stronger. Therefore, naturally, they have a strong cultural confidence and they consider guochao (trends rooted in Chinese tradition), “he told the Shanghai Daily.

According to an iiMedia Research poll, more than half of hanfu lovers in China are between 19 and 24 years old, and the 16-18 age group accounted for nearly 23%, the second highest proportion.

Sun coined the term “cultural customs” to describe where China stands in terms of cultural exports.

“French taste once prevailed in the fashion industry. Then people switched to the street style with origins in the United States. In fact, it took nearly 200 years for the United States to form their cultural customs. Later, Japan’s ACGN (animation, comic book, game and novel) subculture exploded, “he said.

He added, “Now China has its own cultural customs. It is time for cultural exports. Chinese Generation Z is making its voice heard on the world stage in the hope of fighting for the dominance of fashion and fashion. ‘aesthetic.”

La tenue traditionnelle chinoise <i>hanfu</i> of ancient times makes a big comeback “data-img =” https://obj.shine.cn/files/2021/12/06/a0711c6b-c5fc-433b-ac16-e6f8ec2d04ce_0.jpg “src =” https: // obj.shine.cn/files/2021/12/06/6c09e3c7-aaae-4537-b5dc-6980017aa4e8_0.jpg “/></p>
<p>Ti Gong</p>
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A woman dressed in hanfu in the poem and the mirror

La tenue traditionnelle chinoise <i>hanfu</i> of ancient times makes a big comeback “data-img =” https://obj.shine.cn/files/2021/12/06/a8cb2444-642d-4a0d-9b1d-c25afe588d75_0.jpg?x-image-process=style / style-watermark “src =” https://obj.shine.cn/files/2021/12/06/34fcec75-69d0-4e0c-b89f-3ed61e78a943_0.jpg?x-image-process=style/style-watermark ” /></p>
<p>Jiang Xiaowei / SHINE</p>
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Customers pick up hanfu in the store.

According to iiMedia Research, the number of hanfu lovers could reach nearly 6.9 million by the end of this year, with a consumer market of over 10 billion yuan ($ 1.57 billion).

Alibaba’s Tmall Market Revealed Spending On hanfu in 2020 grew 500 percent from a year ago, and two of the hanfu the stores increased their annual sales by more than 100 million yuan.

Always at the forefront of reform and revolution, Shanghai is the city with the greatest preference for hanfu, followed by Beijing, Chongqing, Chengdu and Hangzhou, assessed by consumption data.

Qingyin, a hanfu model with nearly 63,000 subscribers on Weibo, adopts hanfu as part of her daily wardrobe.

She has been invited to attend the opening ceremony of Poem & Mirror. By the way, she wore a well-mixed combination of a Tang-style babydoll dress and a Song-style cardigan.

“I’m mixing different styles today. I think it’s perfect to wear for shopping. What I’m wearing today is improved from the original hanfu in design and textiles to meet today’s demands, ”she said.