DefJam Recordings signee Stonebwoy said that for him and his colleagues to go this far in the music business with weak public relations means they have invested heavily in their respective careers.
According to him, his fellow mainstream artists are ahead of their game, even if they fall short on the side of “ineffective” PR teams.
Speaking in an exclusive interview with Da Don on U Sey WeytinStonebwoy said: “To get to this, myself, Sarkodie, Shatta, Samini and many, my brother, we invested a lot in just talking about ‘I’ll say it,’ that we have weak public relations” he briefly added in Pidgin English, “E no be PR weakness brings us here”.
It comes after famous blogger and philanthropist, Kobby Kyei, said on Blow of the day last Friday that Sarkodie, Stonebwoy and Shatta Wale do not have strong PR teams.
Kyei’s statement generated mixed reactions on social media – with one cross-section corroborating with him, while others criticized him for voicing his observation.
In this regard, the “Most Original” singer lamented that the cost of investing in their careers as independent musicians outweighs the returns. In other words, they spend a lot to be consistent and maintain their relevance, therefore, they may not have enough money to employ stronger PR teams whose role would be to disseminate information to the public on behalf of the artists themselves.
“If today we get weak PR because our money has no reach, we grow – we’re going to get strong PR,” Stonebwoy assured.
On the heels of the “we’re going to get strong public relations” remark, Stonebwoy pleaded with Kyei to advise him and his colleagues on how to get effective public relations people.
Stonebwoy later said he had “nothing against Kobby Kyei”, although he initially seemed unhappy with the blogger’s comments.