Dalgona Cafe became an internet sensation in 2020 during the Covid-19 pandemic. People, confined to their homes, posted their attempts at a sugary drink on social networks. And thanks to the Netflix show Squid Games released last month, it looks like 2021 will be all about dalgona candy. The show is about people in debt up to their necks, playing games for children with deadly consequences, all to win a jackpot. The third episode of the South Korean show Squid Games shows contestants trying to carve the shape carved into a brittle candy using a needle. The mixture that makes candy sugar is called dalgona. Just like the show, the craze for dalgona candy has also gone global. People are posting their own attempts to make the dalgona candy and are trying to play the game despite the deadly consequences shown in Squid Games.
Dalgona candy was once a huge thing in South Korea, and vendors used to park their carts just outside schools to lure children into the sweet temptation. Vendors would offer additional candy if the individual managed to cut out the stamped shape. The game is called Pgogpi in Korea. Due to the possibility of getting another candy, some children also become addicted to it.
“There is a kind of game element, kind of like in the ‘Squid Games’ but with no life or death,” JinJoo Lee, a 55-year-old Korean food blogger, told The New York Times. After Squid Games, his three-year-old dalgona candy video recently saw a 30% increase in traffic. The dalgona candy began to disappear in the early 2000s due to the advent of online shopping. But the popularity of Squid Games could pave the way for the once popular candy to return.
“For some of these young Koreans, I don’t think they consciously think it’s Korean candy, but it’s a way to connect with their story that they don’t necessarily want to make in a story book. “said Albert Park, an associate. professor specializing in Korean history at Claremont McKenna College in Claremont, California.
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