Wix Vs. Squarespace – Forbes Advisor


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No matter what type of business or brand you own, a professional looking and easy to navigate website is essential for success. Customers want your online presence to be informative and visually appealing. That’s why it’s important to use a website builder that allows you to create your website, while allowing you to customize the details.

Wix and Squarespace are two of the biggest options for building websites, and both are solid choices for anyone looking to build their own site.

Wix vs. Squarespace: At a Glance

Wix offers website building for beginners and allows users to edit and customize almost every detail. Many users appreciate the option of a free starter plan.

Squarespace is also designed for beginner website builders, offering modern templates and great blogging functionality. You really can’t go wrong with either platform.

How Builders Stack Up

Structured or unstructured design

Many newbie users appreciate the structured design options that Squarespace offers. The locations of columns, rows and boxes are predetermined and can only be placed in certain page locations.

Wix allows for much more unstructured page creation, which is great for users looking to place design elements exactly where they want them.
It’s really a personal preference, but for unlimited creative design freedom, Wix is ​​the best choice. It’s also worth noting that Wix offers its Artificial Design Intelligence (ADI) tool that will automatically create a design for you based on how you answer a quick intro survey. It might not give you the perfect site on your first try, but it could at least provide a good starting point.

SEO tools

SEO is what propels your website to the top of search engines and involves using optimized keywords and strong content in order to rank higher. Wix offers a built-in “SEO Wiz” feature, giving users full control over meta titles and descriptions, as well as vanity URLs. Google Analytics is only available with paid plans.

Squarespace also provides control over meta titles, descriptions, and vanity URLs. Google Analytics is available with all plans, but some older Squarespace templates can be problematic and don’t allow users to customize their page titles.

Thinking of blogging?

If you use your website for blogging, Squarespace has a slight advantage. Once your site is built, Squarespace lets you start blogging right away. Features include scheduling, tagging, comment moderation, categories, and drafts. It also allows collaboration and multiple authors on one post.

Wix offers a similar set of blogging features along with a number of free apps and integrations to help boost your web presence. It offers standard scheduling, tagging, and category functionality.

E-commerce options

Both platforms allow users to sell physical and digital products and offer point-of-sale integration. Squarespace enables the sale of services, and Wix offers a similar set of features in its e-commerce packages. On the other hand, Wix allows users to sell offline and accept cash on delivery, unlike Squarespace.

There is a slight price difference for the eCommerce plans, with Squarespace charging $26 per month and Wix at $23 per month.

Backup and storage
In terms of pure storage capacity, Squarespace offers unlimited storage and wins by a mile. Wix limits users to a maximum of 50 GB of storage, which is fine for most small websites, but will limit growth.

Wix takes the pressure off of remembering to back up your website content, as this feature is automatic. Squarespace users have to take the extra step of backing up their content manually.


Both Squarespace and Wix are solid choices for building a website, and each offers a good amount of support options for any questions you might have along the way.

Which one to choose depends on what you want your site to look like and offer. If you blog frequently and want to sell services online, Squarespace is a bit more robust.

If you’re a beginner looking to fully customize your website and achieve high-quality SEO, Wix will be your best bet.


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